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What stories are hidden in your data?

storylogic media Posted on September 28, 2021 by FrankSeptember 28, 2021

Boston-based InCrowd offers real-time physician market research. In 2016, they conducted two surveys of emergency room and primary care doctors on the topic of burnout. More than 500 responded to the multiple choice and essay-style questions. The latter yielded a wide range … Continue reading →

Posted in Blog, Content marketing

Accuracy matters in content marketing for the same reason it matters in journalism: Credibility is everything.

storylogic media Posted on August 30, 2021 by FrankSeptember 8, 2021

While working on articles for an IT client a few years ago, and I came across a staggering claim: 60 percent of small businesses that suffer a cyberattack close within the next six months. Wow, I thought, this could be … Continue reading →

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The micro and macro levels of book editing

storylogic media Posted on March 12, 2016 by Frank W. LewisJanuary 19, 2022

Developmental editing focuses on the story — characters, plot, tone, continuity, etc. (This video, about the making of Star Wars, explains it well.)  Line editing consists of detailed notes on the writing, everything from word choices to sentence structure to paragraphs … Continue reading →

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