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Tell me a story: The elements of engaging content

storylogic media Posted on July 31, 2015 by Frank W. LewisJanuary 5, 2017

Irish author Roddy Doyle fills his Facebook page with brief, humorous and sometimes profane exchanges between two unnamed men in a pub. Their chats are often topical, and they resonate — his post on Ireland’s same-sex marriage referendum was shared more than … Continue reading →

Posted in Blog, Content marketing

Death to the Oxford comma! It’s antiquated, superfluous and lazy.

storylogic media Posted on January 31, 2015 by Frank W. LewisMarch 17, 2017

When people try to make the case that the Oxford comma is essential to clear communication, they usually inadvertently prove the opposite with absurd examples devoid of any context. Like this:

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Posted in Blog | Tagged punctuation, writing | Leave a reply

All good writing needs these three elements

storylogic media Posted on September 16, 2014 by Frank W. LewisJanuary 5, 2017

As a writer, I highly recommend Ann Handley’s Nine Qualities of Good Writing. As an editor, I can’t resist the urge to distill writing advice even more. Whether it’s a limerick or a novel or a State of the Union address, all … Continue reading →

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