There is something you know more about than most people. Sharing your insights with others is the essence of content marketing.
You can’t just demand attention, but you can earn it, with persistence and a clear, authentic voice. We can help you find that voice by getting to know your organization — not just what you do, but how and why (this is where two decades of journalism experience comes in handy). Together we can craft and implement an online content strategy that suits your organization’s history, culture and goals.
In its SEO Starter Guide, Google advises: “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. … Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”
Web site copy
Design matters. But message matters more. Think about movies that are heavy on special effects and light on story; they’re almost always disappointing. Are you making the same mistake with your web site? Your message needs to be clear, concise and compelling.
Blogging
Blogging is an excellent way to keep your web site fresh, which is important to Google rankings, and to establish your brand. The best blogs are themed but eclectic collections of original and found content, delivered with a consistent voice. Google is especially fond of long, well-researched posts with internal and outbound links.
Email marketing
Email marketing is not outdated; in fact it offers many advantages over social media when done right. Email newsletters can serve as extensions of a blog, or stand on their own. Quality content is the key.
Social media management
Social media accounts need to be reader-focused, not endlessly self-promoting. You need to determine the types of people you want to reach, and what they’ll find engaging, and then serve it daily. Because when they like, comment on and share what you’ve posted, they’re more likely to see the news you share about your own business. This takes planning and ongoing attention; we can help.
Speeches/presentations
Maybe you know what you want to say but need help refining your words. Or maybe you don’t even know where to start. In either case, we can help.
Workplace writing workshops
A presentation (and follow-up, if you like) on writing better reports, memos, emails, etc. For individuals or groups, at your location, tailored to your needs.