There is something you know more about than most people. Sharing your insights with others is the essence of content marketing.
You can’t just demand attention, but you can earn it, with persistence and a clear, authentic voice. We can help you find that voice by getting to know your organization — not just what you do, but how and why (this is where two decades of journalism experience comes in handy). Together we can craft and implement an online content strategy that suits your organization’s history, culture and values.
Google recommends that “your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.”
Editorial Project Management
Planning and executing whatever combination of the services listed below that your organization needs.
Web site copy
Design matters. But message matters more. Think about movies that are heavy on special effects and light on story; they’re almost always disappointing. Are you making the same mistake with your web site? If your message is not clear, concise and compelling, then Flash animation and trendy graphic design are nothing more than car chases and explosions.
Blogging is an excellent way to keep your web site fresh, which is important to Google rankings, and to establish your brand. The best blogs are themed but eclectic collections of original and found content, delivered with a consistent voice. Google is especially fond of long, well-researched posts with internal and outbound links.
Email marketing is not outdated; in fact it offers many advantages over social media when done right. Email newsletters can serve as extensions of a blog, or stand on their own. Quality content is the key.
Social media management
Social media accounts need to be reader-focused, not endlessly self-promoting. You need to determine the types of people you want to reach, and what they’ll find engaging, and then serve it daily. Because when they like, comment on and share what you’ve posted, they’re more likely to see the news you share about your own business. This takes planning and ongoing attention; we can help.
Digital marketing is great, but there’s nothing like a real-world event to engage with the people you’re trying to reach (and build your email lists and social media followers). We can help with all aspects of an event, from conception to planning to promotion.
Maybe you know what you want to say but need help refining your words. Or maybe you don’t even know where to start. In either case, we can help.
Workplace writing workshops
A presentation (and follow-up, if you like) on writing better reports, memos, emails, etc. For individuals or groups, at your location, tailored to your needs.