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Category Archives: Content marketing

What stories are hidden in your data?

storylogic media Posted on September 28, 2021 by FrankSeptember 28, 2021

Boston-based InCrowd offers real-time physician market research. In 2016, they conducted two surveys of emergency room and primary care doctors on the topic of burnout. More than 500 responded to the multiple choice and essay-style questions. The latter yielded a wide range … Continue reading →

Posted in Blog, Content marketing

Accuracy matters in content marketing for the same reason it matters in journalism: Credibility is everything.

storylogic media Posted on August 30, 2021 by FrankSeptember 8, 2021

While working on articles for an IT client a few years ago, and I came across a staggering claim: 60 percent of small businesses that suffer a cyberattack close within the next six months. Wow, I thought, this could be … Continue reading →

Posted in Blog, Content marketing | Leave a reply

Tell me a story: The elements of engaging content

storylogic media Posted on July 31, 2015 by Frank W. LewisJanuary 5, 2017

Irish author Roddy Doyle fills his Facebook page with brief, humorous and sometimes profane exchanges between two unnamed men in a pub. Their chats are often topical, and they resonate — his post on Ireland’s same-sex marriage referendum was shared more than … Continue reading →

Posted in Blog, Content marketing
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