Who are you? What products or services do you provide? And most important: Why should anyone choose you over your competitors? You know the answers, but can you convey them quickly and confidently to others who are familiar with your industry, and to those who aren’t? Expertise and storytelling don’t necessarily go hand in hand; in fact the former can interfere with the latter. Harvard professor Dr. Steven Pinker calls this the “curse of knowledge,” and cites it as a leading cause of bad writing.
Even if you are a good writer, you probably don’t have the time for content marketing. Doing it well requires consistent, ongoing effort.
Storylogic Media is not an SEO company. We’re the people SEO experts are turning to now that quality of content is the most important factor in search rankings.